No powders, no crash diets, no plan copy-pasted from someone else's body. A protocol written by hand around your routine, your food and your schedule — and me in your phone the whole way through.
Most "plans" are a document you open once. This is a diet and a training block written for your week, adjusted while you're living it, with someone on the other end who notices when you go quiet.
Built from food you already like and can buy near you. Home-cooked, whole ingredients, portions that match your day.
Six sessions a week, written for the equipment you have and the hours you're free. Injuries and limits worked around, not ignored.
A fresh shopping list every week so you never stand in an aisle guessing. Buy it, cook it, done.
We go over what worked, what didn't and what's changing. Not a form — an actual conversation.
Stuck at a restaurant, skipped a session, scale won't move — message me. That's what you're paying for.
Weight is one number out of many. We track photos, lifts, sleep and how you feel, and adjust off the trend, not one bad morning.
I coach the way I actually live. I train six days a week, I cook almost everything I eat, and I've never taken a shortcut that survived past a month.
Looking healthy and being healthy are two different things. You can get lean on food that quietly wrecks your sleep, your energy and your mood — and it catches up with you. What's going on inside you always ends up showing on the outside. So we build the inside first: real food, real recovery, training you can hold down. The way you look becomes the side effect, not the whole point.
I started this because of how much bad advice is sold to people who are genuinely trying. Meal plans that ignore what you can afford. Programs written for someone with different shoulders, a different job and a different fridge. Your plan should be built around your life, not the other way round.
So every protocol I write is by hand. I ask about your work hours, your kitchen, your injuries and the food you'd genuinely be happy to eat four days a week — then I build from there, and I keep adjusting it while you're on it.
From the moment you message me to the day you finish, here's exactly what happens.
Name, number and what you're actually after. Takes thirty seconds. It comes straight to me — no agency, no sales team.
Free, no pressure. I ask about your routine, your job hours, your kitchen, your training history and anything medical I need to work around. If I don't think I can help you, I'll say so.
Your diet, your training split, your grocery haul and your recipes — all written for you and delivered before day one. You'll know exactly what to eat and exactly what to lift.
WhatsApp through the week, a call every week, and adjustments whenever the plan meets real life. Travel, work trips, bad weeks — we work around them instead of starting over.
The point isn't just the result at the end of the block. It's that you can hold it, and repeat it, without me.
Same care in all three — the only difference is how much runway you give yourself. Longer blocks get you further, and cost less per week.
Three weeks of tight, simple eating and hard training to get the ball rolling, with me checking in the whole way.
Fat off at a rate your body doesn't fight back against. Long enough to see it in the mirror, short enough to stay locked in.
Strip the fat first, then build on top of it. Twelve weeks is how long it takes to change your shape rather than just your weight.
Whatever you pick, I write it by hand — built around the food you actually like, the hours you actually train, and anything your body can't do yet. Every meal is something you cook yourself from real ingredients, with a fresh grocery haul so you always know exactly what to buy.
One payment up front. No subscription, no auto-renewal, no hidden add-ons.
Nothing you can't pronounce, nothing you can't buy locally. Here's the kind of thing that shows up on your plan.
Reach Your Prime is new. I could fill this page with stock photos and quotes from people who don't exist — plenty do. I'd rather tell you the truth: you'd be part of my first intake of clients.
What that gets you is the version of coaching nobody gets later on. A small roster, my full attention, and someone who badly wants your result to be the one he shows people. What I ask in return is honesty in your check-ins, and permission to share your progress if — and only if — you're happy with it.
Two minutes now saves us both a wasted call. The more you tell me, the better the first conversation is.
For the way these protocols are written, yes — six sessions a week around proper equipment gets you the best result. If you're home-training or working with limited kit, message me before you pay and I'll tell you honestly whether I can build something that works.
No. Nothing in your plan depends on a powder, a burner or a pill. Everything is built from food you cook. If you already take something, tell me and I'll factor it in.
Yes. I ask what you eat and what you won't touch before I write anything, and the plan is built from that list. A plan you hate is a plan you'll quit.
I won't give you a number before I know your starting point, because anyone who does is guessing or lying. What I will tell you on our call is a realistic range for your body and your block length — and if what you want isn't realistic in the time you have, I'll say that too.
Message me and we adjust. Travel and bad weeks are normal and we plan around them — that's the entire advantage of having a coach instead of a document.
Most people should take the 6 week. Three weeks is enough to build momentum and prove to yourself you can do it; twelve is where your shape genuinely changes and it works out cheapest per week. If you're not sure, enquire and ask — I'll tell you which one I'd put you on.
One payment up front, before your protocol is written. I'll send you the details after our call. No subscription and nothing renews automatically.
Tell me before we start — it genuinely changes what I write. I coach, I'm not a doctor, so anything that needs medical clearance should get it first. If something hurts while you're training, stop and get it looked at.
Scan your meals, log your lifts, track your progress and message me — all in one place. Private to my clients, included at no extra cost when it launches.
No script, no pressure, no upsell. Tell me where you're at and I'll tell you straight whether I can help.